Opening a new store is a significant milestone for any Franchise Partner, and at Schnitz, we ensure that this journey is supported by seasoned experts like Michael Carnell. As the New Store Opening Coach, Michael plays a pivotal role in preparing Franchise Partners to successfully launch and operate their own Schnitz restaurants. In this blog, we explore Michael’s extensive experience, his role at Schnitz, and the valuable insights he brings to the table.
A Journey from Franchise Partner to Coach
Michael’s career path is a testament to his adaptability and passion for franchising. With 15 years in the interior design industry, Michael made a bold career change, purchasing a ‘Pie Face’ franchise in Melbourne’s CBD. Over the next decade, he gained invaluable experience as a Franchise Partner, deepening his understanding of the challenges and opportunities within the franchising world.
This hands-on experience fuelled his interest in the onboarding and training of new Franchise Partners, leading him to sell his business and join San Churro Franchising as a Business Development Manager. His expertise in franchising operations grew, ultimately bringing him to Schnitz as the Operations Excellence Coach – New Store Openings. Michael’s journey from Franchise Partner to Coach gives him a unique perspective, enabling him to relate to and effectively support new Franchise Partners.
Key Attributes for Success
When it comes to identifying successful Franchise Partners, Michael highlights the importance of leadership and a commitment to high standards. “Franchise Partners who can buy into the business’s values and procedures are set up for success,” he notes. Schnitz focus on driving values and developing best practices is a critical factor in achieving long-term success, and Michael emphasises the importance of aligning with these principles.
His experience as a former Franchise Partner has taught him that those who lead by example, maintain high standards, and embrace the Schnitz system are more likely to thrive. This alignment between Franchise Partner values and the brand’s ethos is key to building a strong, profitable business.
Motivation and Measuring Success
Michael’s motivation stems from a deep respect for the substantial investment Franchise Partners make when opening a new store. Recognising this, Schnitz is committed to providing the premium support necessary to help them build their skills and wealth in the hospitality industry. “We understand the importance of this investment, and our goal is to ensure that every Franchise Partner is equipped with the necessary training, processes, and procedures to enable them to reach their full potential,” Michael explains. For him, success is measured by the seamless delivery of a store where the Franchise Partner is fully trained, competent, and confident in their ability to lead.
His role is not just about training but about ensuring that Franchise Partners are confident and prepared to take on the day-to-day operations of their business. This involves a comprehensive 6-week mentor training program, where new Franchise Partners work under the guidance of an experienced Franchise Partner, learning every aspect of store management and operations.
Navigating Challenges and Building Trust
Opening a new store is not without its challenges. New Franchise Partners often face the dual pressures of transitioning from previous employment and absorbing a wealth of new information during the intensive training program. Michael’s approach to overcoming these challenges involves providing structured support through weekly catchups, detailed rosters, and checklists. This ensures that Franchise Partners can manage their time and resources effectively during this critical period.
Building trust with Franchise Partners is another cornerstone of Michael’s role. He emphasises the importance of being available at every stage of the onboarding process, demonstrating a keen interest in their progress and success. This consistent support fosters a strong relationship, built on trust and mutual respect.
Influencing Growth and Collaboration
Michael’s influence extends beyond individual store openings to the broader success and growth of the Schnitz brand. His role in refining and improving the processes and procedures for new store openings is crucial to the brand’s continued expansion. By collaborating closely with other departments through regular project meetings, Michael ensures that all aspects of the new store opening process are tracked and optimised for success.
Michael Carnell’s role as the New Store Opening Coach at Schnitz is vital to the success of new Franchise Partners. His unique background as a former Franchise Partner, combined with his extensive experience in franchising operations, allows him to provide unparalleled support to those embarking on their Schnitz journey. For potential Franchise Partners, knowing that experts like Michael are guiding them through the process is a reassuring promise of the support and success that awaits within the Schnitz network.