Driving Success Through Strong Relationships: Insights from Adriana Pekic, Business Development Manager

Date Published: Feb 14, 2025

At Schnitz, the success of our Franchise Partners is built on a foundation of strong relationships, expert guidance, and a commitment to excellence. Adriana Pekic, who joined Schnitz in December 2023, brings over two decades of experience in the hospitality and franchising industries. Her previous roles, including General Manager of Operations at The Pancake Parlour and Area Manager for Bakers Delight, have equipped her with the skills needed to support and grow businesses. Now, as a Business Development Manager (BDM) for Schnitz, Adriana uses her extensive knowledge to drive profitability, ensure compliance, and support Franchise Partners in reaching their full potential.

Strong Relationships and Compliance for Business Growth

Adriana’s approach is centred on building strong relationships with Franchise Partners while maintaining a clear focus on compliance. “Compliance is non-negotiable,” Adriana explains. “I set that expectation from the start and work closely with Franchise Partners to ensure all standards are met.” Her method involves thorough inspections, detailed reports, and collaborative follow-up, ensuring that Franchise Partners are always aligned with Schnitz expectations.

By balancing accountability with support, Adriana ensures that each store not only meets but exceeds operational standards, creating a consistent experience for guests across all locations. “I take Franchise Partners on the journey with me,” she says. “There are no surprises, and by working together, we build trust and foster long-term growth.”

Driving Profitability Through Local Community Engagement

Adriana believes that engaging with the local community is key to driving store success. “Local area marketing is essential,” she says. By helping Franchise Partners connect with their communities, whether through partnerships with local groups or special activations, she ensures that each store is positioned to attract new customers and increase profitability.

Her experience in building strong relationships extends beyond the franchise network. Adriana’s passion for local marketing is clear, as she helps Franchise Partners identify the best ways to engage with their customers. “Knowing where your customers come from and being visible in the community can make all the difference.”

Leadership and Accountability for Long-Term Success

As a leader, Adriana takes a hands-on approach to helping Franchise Partners analyse their key performance indicators (KPIs) and identify areas for growth. “Together, we assess KPIs, set SMART goals, and create detailed action plans,” she says. This structured approach ensures that Franchise Partners are always moving forward, with clear steps to achieve growth and success.

Adriana also works closely with Franchise Partners to develop their teams, ensuring that training and safety standards are consistently met. Her focus on team development ensures that each store delivers the high level of service Schnitz guests expect, while also creating a positive and productive work environment.

Creating Opportunities for Success

Adriana’s ultimate goal is to help Franchise Partners succeed by fostering strong relationships, ensuring compliance, and identifying opportunities for growth. “I love seeing the positive results from the plans we put in place,” she says. “Every small win is a step towards long-term success, and celebrating those wins with Franchise Partners and their teams is incredibly rewarding.”

Her advice for potential Franchise Partners? “Understand the Schnitz processes and be ready to engage with your community. Passion for food, people, and the local area will drive your business forward, and we’ll be with you every step of the way.”

Schnitz is growing with new store opening across NSW, QLD and WA, to explore business opportunities, click here!